Sales Training…


Sales Training

A new and exciting development for Martin Smith Learning and Development Ltd is the introduction of professional sales training and coaching to our portfolio of bespoke training solutions. We are delighted to announce the addition to the team of David Foster, sales trainer extraordinaire. David comes to us with over 30 years of experience in the field of sales, customer care and sales training.


  • Are you looking to increase your sales and conversion rates?
  • Do you need to develop new business and grow your existing clients?
  • Do you need to develop and encourage the use of the most effective and professional selling, sales and management skills?
  • Do want to increase the likelihood of converting your opportunities into actual sales?


If any of the challenges raised above resonate with you and your business then we are in a position to help. Call us on 01273 358863 to discuss your needs now.

Business peopleLet us help you to improve your sales performance. Whether its an individual that needs coaching or a whole team that needs to sharpen up their skills and improve performance, we can help. We’ll start by having a no obligations meeting so that we can fully understand your situation and your needs. We’ll then develop and deliver a purpose built and measurable training or coaching solution.


All of our solutions are bespoke to each client, we know that this approach works best, as every business is unique with its own unique challenges that need to be overcome. Specific Training and Coaching needs that we can cover include;


  • Lead Generation/prospecting
  • The importance of product/ service knowledge
  • The consultative sale
  • Territory management
  • Appointment Making
  • Cold calling
  • Pre call planning
  • Call introduction
  • Establishing client challenges and needs
  • Appointment making
  • Features/ Advantages and benefit selling
  • The sales presentation
  • Making the offer
  • Closing the sale
  • Handling objections
  • Negotiation skills….  To name but a few


Contact us on 01273 358863 or email [email protected] to explore how we can help you develop your sales performance. We look forward to hearing from you.



About David:

David has held numerous high profile and senior management positions for major David FosterUK companies He has worked in a variety of key industrial and business sectors with SMEs and blue-chip companies.


David also holds an ICS diploma in ‘Training People’ and the ‘Advanced Certificate in Marketing’ CIM.